DESIGN
ILLUSTRATION
MOTION GRAPHICS
PHOTOGRAPHY
DESIGN
ILLUSTRATION
MOTION GRAPHICS
PHOTOGRAPHY
CHINESE MEMORIAL
BRAND DESIGN
安栖地-中式缅怀
品牌设计项目
VISUAL SUITE PROJRCT
环球音乐英国年度音乐会
视觉设计项目
HOLIDAY MEDIA
POSTER DESIGN
FELIZ集团
节日宣传海报设计
TITLE PROJECT
电影节宣传片项目
TITLE PROJECT
恐怖片片头项目
IDENT PROJECT
未来主义品牌动画项目
ANIMATION PROJECT
图形动画项目
安栖地-中式缅怀品牌设计项目
This project was developed in response to a growing need for a contemporary memorial brand that resonates with young people in China. Traditional memorial practices often feel disconnected from modern lifestyles, especially for younger generations who seek more personal, private, and accessible ways to honour their loved ones. HABITATION was created to fill this gap, offering innovative, personalized memorial solutions that blend design, technology, and sustainability.
Our solution centers around the idea of memorialization not as a distant, formal practice but as an intimate, ongoing part of everyday life. By integrating technology with design, HABITATION offers a range of products — from personalized shrines and candle rings to NFC-enabled bookmarks and magnets — that allow families to honor loved ones in a modern, interactive way. Each touchpoint is designed to create a meaningful, personal connection to memories, whether recalling the past, cherishing the present, or preparing for the future.
Through extensive research, we found that young people today are seeking memorial practices that offer privacy, accessibility, and a sense of individuality. Traditional memorials, often perceived as too formal and disconnected, no longer meet the needs of the younger generation. As a result, HABITATION was developed to provide an innovative approach to memorialization, one that is accessible, personal, and relevant to the lifestyles of today’s families.
Visually, the brand identity is crafted to balance modernity with respect for Chinese traditions. For the logotype, I employed the structure of a Li Type and simplified the letter strokes to add a sense of modernity while also keeping the humanist details by creating gaps between strokes. For the monogram, I incorporated elements from traditional Chinese architecture, particularly the roof structure. It symbolised shelter and protection for spirits, like a roof that shields people from the elements. The star-like symbol above resembles a traditional funeral arrangement, with a chrysanthemum tied with a ribbon atop the funeral frame, traditionally representing the journey of spirits reaching the heavens, where it is forever cherished. The base shape was inspired by the iconic windows of classical Chinese gardens, a timeless element of Chinese architecture that embodies heritage and cultural depth.
Typography plays a significant role in conveying the brand’s essence. The use of contemporary sans-serif fonts paired with traditional calligraphic touches creates a visual language that speaks to both heritage and modernity. The type system is flexible, allowing for clarity and legibility across various touchpoints while maintaining a connection to Chinese cultural aesthetics.
The brand’s interactive nature is emphasized through the integration of NFC technology. Whether through the personalized candle rings that allow users to interact digitally with memories or the NFC bookmarks and magnets that link to online platforms, HABITATION makes memorial practices not just a ritual, but a continuous experience that can be accessed anytime, anywhere. This use of technology connects the physical and digital realms, offering a seamless blend of remembrance and modern convenience.
Sustainability is also central to the brand's philosophy. In addition to offering eco-friendly alternatives to traditional wax candles, we’ve incorporated biodegradable materials and options for users to recycle and repurpose personal items as part of the memorial process. This commitment to sustainability reflects the changing attitudes of younger generations, who are increasingly mindful of environmental impact.
HABITATION extends beyond product offerings by creating a space for dialogue around life, death, and legacy. The brand fosters family conversations through co-creation, encouraging users to explore and share their memories together, ensuring that the act of remembrance becomes an integral part of everyday life rather than something to be feared or avoided.
With HABITATION, we not only create personalized spaces for remembrance but also empower families to celebrate connections and legacies while still living. Our products and services invite reflection and engagement, transforming memorial practices into a part of a broader, ongoing dialogue about life and its fleeting nature.
往往对年轻人来说，家中长辈去世后思念的感情无从寄托，再加上当代年轻人对信仰的缺乏，生活中的仪式感往往对心理健康有着重要的意义，但传统的祭祀仪式有时过于复杂且程式化。因此，安栖地的核心理念即是将缅怀行为从沉重、悲伤的集体仪式转化为融入日常的温情时刻。我们的服务以23-35岁的年轻群体为目标，为其家人、宠物个性化定制或预定纪念灵龛。除此之外我们还提供配套的智能烛环、NFC书签及冰箱贴等创新纪念载体，承载他们人生故事，每件产品都通过科技与美感交融，让缅怀成为便利、可互动的现代仪式。这些触点既能追溯往昔，亦能珍存当下，更可寄托未来，构建起跨越时空的深度情感联结。
通过采访和调研，新一代的中国年轻群体更能够直抒胸臆地表达死亡，谈论死亡，但对于死亡相关的的文化和信息却缺少了解的渠道，也鲜少有平台可供了解其他人的生命故事。因此，安栖地为用户提供了丰富的渠道和载体以填补这些需求。我们提供的定制服务完全根植于缅怀对象个人真实的生命叙事，确保以最大限度保留其生前的记忆点滴。在定制流程的前期，我们设计了一整套精致有趣的“生命故事采集工具”，旨在鼓励和吸引年轻客群趁其家人还在世时，为他们定制一套在未来响应的专属灵龛，而这一过程本身，便成为家人之间开启深度对话的珍贵契机。那些关于欢笑、遗憾与生命体验的促膝长谈，或许比最终的纪念物更为珍贵。安栖地不只承载记忆的余温，更试图重塑我们与死亡的关系：与其回望，不如趁现在，用真诚埋下种子，穿过时光，让未来不曾惋惜。我们相信当告别不再是禁忌，而成为生命教育的自然部分，遗憾终将让位于圆满。
在视觉设计上，品牌标识巧妙地平衡了现代感与中国传统文化基因。品牌logo从“合”字为原型出发，它既以“容器”的概念构成了“龛”，也象征了以家庭为单位的圆满。在其之上，结合了中式建筑传统的屋顶结构，象征着家庭的庇护与保护，中心顶部的星形符号则形似传统遗像顶部的黑色缎花，代表了民俗信仰中逝者化作天上繁星，永远守护着生者的寓意。底部稳重的六边形基座灵感源自中式园林的经典花窗纹样，赋予标志山岳般的稳定感，使思念和记忆永恒安置于此。我们的视觉系统也延展并强调了以家庭作为灵魂庇护所的概念。品牌标准字体的设计用粗细统一的线条作为笔画，结合了传统隶书的扁状结构和方折特征，并保留了部分书法的手写习惯，既传达了文化遗产的延续，又保留了黑体的现代感。字体系统具有高度灵活性，既能确保各接触点的清晰和可读性，又与中式美学紧密联系。与传统丧葬视觉的沉重压抑不同，安栖地创造性地采用明亮柔和的色彩体系，反映了我们希望“让缅怀不再沉重“的理念，同时传递了每个生命的个性与温度，让缅怀融入日常生活。
品牌的互动性通过NFC技术得到了充分体现。在每个灵龛上我们设置了可交互的电子祭奠烛台，用户可以在上面放置以十年为单位定制的承载记忆的电子档案烛环，通过NFC接触，用户可以连接我们的在线平台与记忆进行数字互动，这项技术同样沿用与我们的其他系列产品，烛环也可以单独拆下并搭配我们提供的专属吊饰，以玉佩饰品的形式随身携带。安栖地让缅怀活动不仅仅是一个仪式，而是一个可以随时随地访问的持续体验。这种技术的应用连接了物理世界与精神领域，提供了一种缅怀纪念和现代家居的无缝融合。
安栖地致力于构建关于生命意义的对话场域。通过共创式设计促进家庭代际交流，让缅怀行为自然融入日常生活，消解对死亡的避讳。我们不仅打造个性化纪念空间，更倡导"向生而纪念"的生命哲学。我们的品牌持续激发人们对生命本质的思考，使纪念成为滋养现世生活的精神实践。选择安栖地，无需等到失去才开始。